OPTIMIZING BUSINESS FOUNDATIONS: SOCIALIZATION AND TRAINING ON THE DIGITAL BUSINESS MODEL CANVAS FOR YOUNG ENTREPRENEURS IN SEMARANG
DOI:
https://doi.org/10.61677/abdi.v1i2.502Keywords:
DBMC, MSME, YoungpreneursAbstract
This community service program aims to address the challenges faced by young entrepreneurs in implementing digital business strategies through training on the Digital Business Model Canvas (DBMC). The activities include the introduction, development, implementation, and evaluation of the DBMC to enhance the capacity of young entrepreneurs mentored by the Soegijapranata Family Welfare Foundation. The program was carried out in four main stages: coordination, observation, development of digital modules, and the dissemination and training of DBMC. The initiative was designed to understand the needs of partners and MSME actors, develop relevant training materials, and provide practical guidance in formulating and implementing digital business strategies based on the DBMC. Young entrepreneurs in Semarang face difficulties in designing digital-based business strategies due to limited understanding of technology and tools such as the Digital Business Model Canvas. This community engagement program was successfully implemented through the four key stages, beginning with coordination with the Soegijapranata Family Welfare Foundation and culminating in training sessions, with participants selected based on specific needs. Observations revealed participants' limited understanding of digital business strategies, prompting the design of a practical, needs-based DBMC digital module. The outreach and training—conducted in three sessions—equipped participants with the skills to formulate and implement DBMC, and received positive feedback for its usability in independently developing their businesses.
References
Alfian, A. (2023). Pengembangan Strategi Dan Program Bisnis UMKM Berbasis Digital Dalam Membuka Peluang Pasar: Momentum Pandemi Covid-19. Dharmakarya, 12(2). https://doi.org/10.24198/dharmakarya.v12i2.39959
Arifqi, M. M. (2021). Pemulihan Perekonomian Indonesia Melalui Digitalisasi UMKM Berbasis Syariah di Masa Pandemi Covid-19. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 3(2). https://doi.org/10.47467/alkharaj.v3i2.311
Astuti, A., Mane, A. A., & Saleh, M. Y. (2023). Peran Perkembangan Teknologi Digital Terhadap Strategi Pemasaran Dan Distribusi UMKM Kota Makassar. Indonesian Journal of Business and Management, 6(1). https://doi.org/10.35965/jbm.v6i1.3788
Cahyani, L., Hidayat, R., & Marcelino, D. (2023). Strengthening Digital Capabilities and Entrepreneurship For SMEs in the Creative Economy Sector During a Pandemic. Jurnal Penyuluhan, 19(01). https://doi.org/10.25015/19202342367
Distanont, A., & Khongmalai, O. (2020). The role of innovation in creating a competitive advantage. Kasetsart Journal of Social Sciences, 41(1). https://doi.org/10.1016/j.kjss.2018.07.009
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030163
Fitri Zakiyah, E., Bowo Prayoga Kasmo, A., & Nugroho, L. (2022). Peran Dan Fungsi Usaha Mikro Kecil Dan Menengah (UMKM) Dalam Memitigasi Resesi Ekonomi Global 2023. Jurnal Cakrawala Ilmiah, 2(4). https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i4.4482
Kirom, N. R., Sudarmiatin, S., & Hermawan, A. (2022). E-Commerce Strategy for MSME Innovation Development in the New Normal Era. International Journal of Environmental, Sustainability, and Social Science, 3(1). https://doi.org/10.38142/ijesss.v3i1.125
Kotarba, M. (2018). Digital transformation of business models. Foundations of Management, 10(1). https://doi.org/10.2478/fman-2018-0011
Lestari, N. S., Levyta, F., Rosman, D., Zainal, V. R., & Affini, D. N. (2022). Technology is a solution for MSMEs Sustainability. Indikator: Jurnal Ilmiah Manajemen Dan Bisnis, 6(2). https://doi.org/10.22441/indikator.v6i2.14771
Liemansyaputri, S., Sarwoko, E., & Haryono, C. G. (2025). Digital Transformation of MSMEs : A Study on the Impact and Motives of Using Third-Party E-Commerce Platforms : Profitable or Not ? Eduvest - Journal of Universal Studies, 5(9), 11224–11241. https://doi.org/doi.org/10.59188/eduvest.v5i9.51131
Nouri Hussein, R., Nassreddine, G., & Joumana Younis. (2023). The Impact of Information Technology Integration on the Decision-Making Process. Journal of Techniques, 5(1). https://doi.org/10.51173/jt.v5i1.1262
Nugrahani, T. S., Nuraini, Z. F., & Pronosokodewo, B. G. (2025). Startup performance and contingency factors. InCAF: Proceeding of International Conference on Accounting and Finance, 3, 35–43.
Rahayu, S. K., Budiarti, I., Firdaus, D. W., & Onegina, V. (2023). Digitalization and Informal MSME: Digital Financial Inclusion for MSME Development in The Formal Economy. Journal of Eastern European and Central Asian Research, 10(1). https://doi.org/10.15549/jeecar.v10i1.1056
Rahmi, E., Cerya, E., & Friyatmi, F. (2020). Peningkatan Kompetensi Kewirausahaan Siswa SMK Melalui Pelatihan Penyusunan Business Model Canvas Berbasis Digital. Jurnal Ecogen, 3(4). https://doi.org/10.24036/jmpe.v3i4.10477
Riswandi, R., & Permadi, I. (2022). Business Sustainability Through Technology Adoption: Readiness and Acceptance of E-commerce Technology in MSMEs. KnE Social Sciences. https://doi.org/10.18502/kss.v7i14.11973
Sabri, M. O., Al-Qawasmi, K., Odeh, M., & Aydin, M. E. (2023). Adoption of Business Model Canvas in Exploring Digital Business Transformation. Information Sciences Letters, 12(2). https://doi.org/10.18576/isl/120225
Stalmachova, K., Chinoracky, R., & Strenitzerova, M. (2022). Changes in Business Models Caused by Digital Transformation and the COVID‐19 Pandemic and Possibilities of Their Measurement—Case Study. Sustainability (Switzerland), 14(1). https://doi.org/10.3390/su14010127
Tanjung, D. Y. H., & Adawiyah, R. (2018). Perancangan Sistem Pendukung Keputusan Dengan Metode Simple Multi Attribute Rating Technique (SMART) Dalam Penilaian Kinerja Dosen (Studi Kasus: Universitas Potensi Utama). IT (INFORMATIC TECHNIQUE) JOURNAL, 6(2). https://doi.org/10.22303/it.6.2.2018.149-159
Triwijayati, A., Luciany, Y. P., Novita, Y., Sintesa, N., & Zahruddin, A. (2023). Strategi Inovasi Bisnis untuk Meningkatkan Daya Saing dan Pertumbuhan Organisasi di Era Digital. Jurnal Bisnis Dan Manajemen West Science, 2(03). https://doi.org/10.58812/jbmws.v2i03.564
