ANALYSIS OF FINTECH IMPLEMENTATION AND THE PENTUPLE BOTTOM LINE ON MSME BUSINESS SUSTAINABILITY IN LANGSA CITY

Muh Rifai Arsyad; Abdur Rahman Hakim; Ade Faujiah Putri

doi:10.61677/count.v4i2.1070

Authors

Muh Rifai Arsyad Accounting, Universitas Samudra
Abdur Rahman Hakim Accounting, Universitas Samudra
Ade Faujiah Putri Accounting, Universitas Samudra

DOI:

https://doi.org/10.61677/count.v4i2.1070

Keywords:

Financial technology, Pentuple Bottom Line, business sustainability, MSMEs, Langsa City.

Abstract

Although MSMEs are a major driver of economic growth, staying in business has become harder for them as technology evolves quickly and expectations for sustainable practice keep rising. Two strategies that may help small enterprises remain viable and expand are the use of Financial Technology (FinTech) and the application of the Pentuple Bottom Line (PBL). This study investigates whether these two factors shape the business sustainability of MSMEs in Langsa City. A quantitative survey design was employed, and questionnaires were completed by MSME owners in the city. The responses were analyzed using multiple linear regression, t-tests, and the coefficient of determination. The results show that FinTech is positively and significantly related to MSME business sustainability, with a regression coefficient of 0.252 and a significance value of 0.028. The PBL shows the same pattern and a stronger effect, with a regression coefficient of 0.709 and a significance value below 0.001. The F-test confirms that both variables, when entered together, significantly influence MSME business sustainability (F = 46.898). The R² value of 0.492 means that the two variables jointly explain 49.2% of the variation in sustainability outcomes. Overall, the study concludes that MSMEs in Langsa City can strengthen their long-term sustainability by making greater use of FinTech and by putting the Pentuple Bottom Line into practice.

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