SUSTAINABLE VILLAGE ECONOMIC DEVELOPMENT STRATEGY TO ENHANCE REGIONAL COMPETITIVENESS: A SWOT ANALYSIS OF MSME ACTORS IN MEURANDEH, LANGSA CITY

Muhammad Khatami; Nahdah Fadhilah; Boy Pangondian Ginting; T. Aidil Aswat

doi:10.61677/count.v4i2.1130

Authors

Muhammad Khatami Department of Industrial Engineering, Faculty of Science and Technology, Universitas Samudra
Nahdah Fadhilah Department of Industrial Engineering, Faculty of Science and Technology, Universitas Samudra
Boy Pangondian Ginting Department of Industrial Engineering, Faculty of Science and Technology, Universitas Samudra
T. Aidil Aswat Department of Industrial Engineering, Faculty of Science and Technology, Universitas Samudra

DOI:

https://doi.org/10.61677/count.v4i2.1130

Keywords:

SWOT analysis, MSMEs, village development strategy, regional competitiveness, IFAS-EFAS.

Abstract

Sustainable village economic development plays a strategic role in enhancing regional competitiveness, particularly in Meurandeh, Langsa City, an area with 716 registered MSMEs whose potential remains underutilized due to limited infrastructure, human resource capacity, and access to markets and capital. This study aims to formulate a sustainable village economic development strategy in Meurandeh, Langsa City, through a SWOT analysis of local MSME actors. A descriptive qualitative case-study approach was employed, involving 35 MSME actors selected through purposive sampling from a population of 716, complemented by in-depth interviews with key stakeholders. Data were analysed using IFAS and EFAS matrices to map internal and external factors, followed by a SWOT (SO, WO, ST, WT) strategy matrix. The IFAS-EFAS results show an internally strength-dominant condition (S − W = +0.625), led by local raw-material availability and strategic location, against an externally threat-dominant condition (O − T = −0.411), driven mainly by disaster/weather vulnerability and raw-material price fluctuation, placing Meurandeh's MSMEs in Cartesian Quadrant II, for which a diversification (ST) strategy is recommended, complemented by strengthening village business institutions and digital market access (WO). This study is expected to contribute practically to village-based MSME development policy and to support the achievement of the Sustainable Development Goals (SDGs) at the local level.

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