ANALYSIS OF FACTORS INFLUENCING THE INCREASING INTEREST OF GENERATION Z IN SURABAYA RAYA IN INVESTING IN GOLD AND STOCKS
DOI:
https://doi.org/10.61677/count.v2i2.307Keywords:
Generation Z, investment interest, gold, stocks, investment trendsAbstract
This study analyzes the factors that affect the interest of Generation Z in Greater Surabaya to invest in gold and stock instruments. Using a quantitative approach, data were collected from 70 respondents through a questionnaire and analyzed using multiple linear regression. The results showed that only investment trends had a significant effect on investment interest, while financial stability, investment knowledge, and profit expectations did not have a significant influence. These findings emphasize the importance of social media and technology trends in encouraging Generation Z to invest.
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Copyright (c) 2024 Ratih Nindha Maylany Putri, Debora
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
